WORLD VISION PARTNERSHIP
The launch also served to unveil a new long-term partnership between the premium lifestyle coffee retailer and prominent children’s foundation, World Vision. World Vision is considered the largest child sponsorship agency globally. In the Philippines, World Vision currently helps improve the lives of more than 120,000 children and 16 million Filipinos in 33 provinces and 44 cities nationwide.
Both the best in their respective fields, Seattle’s Best Coffee Philippines and World Vision have joined together to provide children a chance to be the best they can be as well. Similar to its past holiday promotions, customers will receive stickers when they purchase one of Seattle’s Best Coffee’s new holiday or classic drinks from October 22, 2011 to January 22, 2012. When a total of 18 stickers are collected, customers present their completed “dream card” and redeem a leather journal loaded with, amongst other things: free music, goodies, food and drinks coupons, and up to 24 hours worth of free wifi at selected Seattle’s Best Coffee shop.
However, this year, instead of receiving one sticker, customers will receive two – one for their own Dream Card and the other for the World Vision Dream Tree. Visual Dream Trees will be installed in every Seattle’s Best Coffee shop where customers can stick their second stickers on. In the spirit of giving this holiday season, for every journal a customer redeems, a portion of the proceeds will be donated to World Vision, which will in turn be used to sponsor children in need to school.
In addition to the stickers, World Vision donation boxes will be placed in every Seattle’s Best Coffee location allowing customers to give more to those less fortunate this holiday season.
"The Seattle's Best team knows that being the best does not just happen,” says Rea Cruz, General Manager for Seattle’s Best Coffee. She goes on to share, “It takes work, it takes effort and sometimes, it takes a little help for someone to be able to achieve the best that they can be. This is why the partnership with World Vision is something that we are passionate about. We believe in what they are trying to achieve and we want to help make a difference in the lives of these children."
Jun Godornes, World Vision OIC NRD Assistant Director, shares similar sentiments, stating, "The SBC – World Vision Partnership is something we've eagerly waited for. SBC is giving us another venue to engage the public and give them an opportunity to create lasting change in the lives of the children and families we serve. We feel that SBC is a strong ally in raising a generation of givers among Filipinos… especially the coffee lovers! At World Vision, we believe in the joy of giving. SBC is now providing an excellent channel for that."
BEST OF THE BEST
Seattle’s Best Coffee’s name is its promise because its mission is to serve the best cup of coffee to each Guest, and its four new holiday blends are no exception to this rule. What differentiates Seattle’s Best Coffee from its competitors is its attention to detail from the coffee making process to satisfying each Guest with the service and coffee experience. Every step of the way, from cup to coffee to the cherry on top epitomizes excellence; a standard Seattle’s Best Coffee is proud to stand by.
"At Seattle's Best, we believe that the coffee experience starts with taste,” says Seattle’s Best Marketing Officer, Eric Fontillas, who adds, “this belief has guided us in maintaining the quality of our products and thus, after 11 years in the business, we have managed to build a loyal base of customers who know what they want and don't just go with the flow.”
For starters, Seattle's Best Coffee works hand-in-hand with coffee farmers, cultivating decades-long relationships so that it always has access to the most premium beans from all regions across the globe. It is worth noting that Seattle’s Best Coffee Philippines imports each and every bean from the best locations anytime of the year to ensure that every cup of coffee served starts with the best ingredients.
From there, beans are carefully chosen for their nuances and flavor characteristics to produce the most optimal blend. To balance the coffee’s pleasantly crisp acidity with its full-bodied physique, for example, Seattle’s Best Coffee sources the best beans that embody these traits, then blend them together prior to roasting. Crafting the blends at this green stage allows the retailer to later achieve a roast that's consistent.
Roasting is where the real magic happens. Each coffee type, depending on its intensity, requires its own finely calibrated roasting curve. Seattle’s Best Coffee’s long, gentle roasting process coaxes the optimum flavor out of each bean to produce the signature smoothness it is known for. Similar to slow cooking in a low-heat oven — the roasting process takes time but yields richer and more complex flavors.
Finally, unlike its competitors, Seattle’s Best Coffee is always served fresh. Quality is always its main priority, meaning beans are never pre- ground and stored for extensive periods of time and are likewise, never frozen to prolong their shelf life. Every cup is brewed fresh and under the same exact measurements so that it is not watered down but rather, rich, velvety and smooth all around. The time and patience it takes to create the perfect cup of coffee is unmatched and the main reason why Seattle’s Best Coffee can so confidently call its product the “Best.”
“Seattle’s Best has always been a fun brand. In fact, one of our cherished values is “to have fun”, proclaims Seattle’s Best General Manager, Rea Cruz. “We may have the best coffee but we don't let that get to our heads and have remained very down to earth and close to our roots, maintaining a warm relationship with our Guests in all the areas we are present.” This brand personality and value is probably epitomized by this statement, “We at Seattle’s Best are pretty laid back, except when it comes to roasting coffee. Then things get pretty passionate. But we like passion, dedication and commitment. We like being authentic, and a little quirky. It’s honest. Like our coffee.”
Seattle’s Best Coffee’s four new holiday drinks along with the rest of its extensive menu of food and other beverages are available at 15 freestanding locations: Greenbelt 3 G/F; Bonifacio High Street; Valero Street, Makati City; Makati Medical Center; SM Megamall G/F; Cardinal Santos Hospital, San Juan, Manila; Trinoma 2/L; Katipunan Street – near Ateneo University; SM Mall of Asia G/F; Metropolitan Hospital G/F; Neo Plaza, Ongpin Street; Ninoy Aquino International Airport Terminal 3; Festival Mall 3/L; CALTEX SLEX – Southbound, Laguna; The Terraces G/F, Ayala Center, Cebu.
